Our Mission

To be the preferred and most successful low fares airline in the Middle East

Our Values

Safe
We are secure and reliable. You can trust us. We put the wellbeing of our customers and our staff first.

Teamwork
We build things together. We collaborate. We make things happen with passion and commitment.

Respect
We honour tradition but are not bound by it. We respect culture through our integrity, our humility, our openness, our commitment to being honest, fair and corruption free. Most of all we respect the market we serve in being an Arab company, first and foremost.

Innovative
We are passionate about doing things differently, challenging ourselves, Saudi reinvented. We are a contemporary business that controls cost, keeps things simple, is open to ideas. In straddling these tensions we create exciting, memorable experiences for our customers, our ‘guests’.

Value
We put value for money at the heart of our customer proposition. We give customers choices. We make air travel affordable to those who never dreamed they could fly.

Enjoyable
We are a caring business, warm, friendly and welcoming. We like to have fun as we serve our customers and work together.